A Slice of HistoryMeet Norman Kraft
In the 1900’s, cheese was still carted around in horse-drawn wagons and cut into wedges for each customer off of giant wheels or blocks. Cheese would crumble into bits and pieces and, when combined with its short shelf life, led to tons (literally!) of waste — until one man created an incredible new way to enjoy cheese with less mess and more melt!
A man on a (delicious) mission
In 1935, the younger brother of J.L. Kraft began experimenting with an exciting new method of cheesemaking. By pouring hot liquid cheese onto a cold stainless-steel table and cutting it, he created the very first cheese “slice”. When Norman asked his staff to take a look at his new cheese slices, they were a bit confused, responding, “You mean sliced cheese?” Norman stoically replied, “Cheese slices – big difference.”
Unknown to even his coworkers, his visionary technique would become a turning point for Kraft. This new invention now made slicing cheese into perfect squares of the same thickness easier and faster for deli workers and consumers alike. Kraft’s new single slices saved everyone time and effort; a true ‘win-win’ for all.
Wartime Ingenuity & Future Planning
From 1942-1945, Kraft stopped producing cheese so that the company could focus all its efforts on producing pre-served butter spreads and canned cheese for the armed forces serving in World War II.
While Kraft as a company focused on wartime supplies, Norman’s invention received a patent for both the method and apparatus used to produce the new cheese slices. Norman’s nephew, an engineer, modified his refrigeration method by using a chill roll, meaning that the machinery that made cheese slices could continuously operate and produce even more cheese slices when the time was right.
From Cheese Revolution
In 1947, Kraft tested out their exciting new cheese slices in Detroit, but sales were far less than expected. The cheese was so perfectly stacked that customers didn’t even know they were individually sliced! As the legend goes, one day a Kraft salesman was so frustrated that he threw a pack on the floor
and stomped on it – when he opened the package, the slices peeled to perfection. The road to gain customer trust was long, but once word got out that this revolutionary invention cut down on time and waste for all, it quickly became a grocery list staple.
To an American Classic
In the 1950’s, Kraft introduced KRAFT DeLuxe, the first commercially packaged cheese slices to the world.
In 1965, KRAFT Singles as we know them today, individually wrapped cheese slices, began to appear in stores. Customers across the US were able to use just one slice while keeping the others in the pack fresh for future use - and have been ever since!
Q: Are Kraft singles real cheese?
A:KRAFT American Singles are a pasteurized prepared cheese product made with real cheddar cheese, dairy, and other ingredients. The cheese is blended and cooked with the other ingredients to create the unique, irresistible and ooey gooey melt that you know and love.
Q: What are Kraft singles made of?
A:KRAFT Singles are always made with milk, contain no artificial flavors, and are a great source of calcium.
KRAFT Singles American Cheese Slices are made with the following ingredients: Cheddar cheese (cultured milk, salt, enzymes), skim milk, milkfat, milk protein concentrate, whey, calcium phosphate, sodium phosphate, contains less than 2% of modified food starch, salt, lactic acid, milk, annatto and paprika extract (color), natamycin (a natural mold inhibitor), enzymes, cheese culture, vitamin D3.
Q: Are Kraft singles gluten-free?
A:While KRAFT Singles are not certified gluten-free they have no labeled ingredients containing gluten.
Q: How many calories are in a Kraft singles?
A:KRAFT Single range from 40 to 85 calories per slice depending on which type of Kraft Single you choose.
Q: Do Kraft singles contain lactose?
A:Yes, KRAFT Singles contain lactose.
Q: Do Kraft singles have to be refrigerated?
A:Yes, KRAFT Singles should always be refrigerated.
Q: How long do Kraft singles last in the fridge?
A:Expiration dates are found on the back of your package of KRAFT Singles.
Q: Do Kraft singles go bad?
A:Yes, KRAFT Singles should be kept in the refrigerator. Expiration dates can be found on the back of the package.
Q: Can you freeze Kraft singles?
A:No, you should not freeze KRAFT Singles.
A brand of processed cheese product manufactured and sold by Kraft Foods, introduced in 1950.
- Kraft individually wrapped "slices" are not really slices off a block, but formed separately in manufacturing.
Kraft SinglesPasteurized Prepared Cheese Product
Kraft singles do not qualify for the US FDA Pasteurized Processed Cheese labeling. For this reason, Kraft labels them Pasteurized Prepared Cheese Product to avoid FDA sanctions. Kraft Foods called their Kraft Singles as "Pasteurized Processed Cheese Food" until the FDA gave a warning stating that the product could not be legally labeled that due to the inclusion of milk protein concentrates. Kraft complied with the FDA order by changing the label to the current Pasteurized Prepared Cheese Product.
Kraft SinglesFive ounces of milk?
One of the more famous ad campaigns involved the claim that each ¾ ounce slice contained "five ounces of milk", which makes them taste better than imitation cheese slices made mostly with vegetable oil and water and hardly any milk. The campaign was lambasted for its implications that each slice contained the same amount of calcium as a five-ounce glass of milk and also more calcium than imitation cheese slices, which eventually led to a ruling by the Federal Trade Commission in 1992 that ordered Kraft to stop making false claims in its advertising.